jonathan lang's Portfolio
Jonathan has had a highly distinguished and awarded career. Below you'll find a sample of his work, and his signature style - especially his holistic approach to creating fully integrated campaigns. Below are some examples of his integrated campaigns, followed by some TV Commercials he's made, and then comes a selection of Print ads.
Integrated Digital & Social Campaigns
A case study of Jonathan's "BE THE COACH" Campaign for Carling that won him more local and global awards than any other Creative Director in the country.
Case study of a groundbreaking campaign for Volkswagen that used Google Maps to illustrate just how popular Volksies are in South Africa. STREET QUEST was a hugely popular game that VW ran via Facebook and a customised radio station. It called on all South Africans to pin/identify VWs whenever they saw one on Google Streetview.
Case study of a revolutionary Valentine's Day campaign for J&B. National print ads and social media invited people to share what makes their love rare. The winning entrants had a bottle of J&B delivered to their loved ones on Valentines Day - but instead of J&B printed on the label, it had their two initials connected by the famous J&B ampersand.